At the beginning of second semester, I was brought aboard the Street Squad team, which does marketing for the student-run newspaper, Central Michigan Life. My duties include brainstorming promotional ideas and events for CM Life’s clients, run tabling and promotional events, attend weekly meetings, create presentations to pitch ideas for clients, distribute newspapers around CMU’s campus, and represent a positive face for CM Life. My first pitch I created was for Buffalo Wild Wings with a partner. We came up with ideas to increase awareness of vegetarian options and discount wing nights at the restaurant. The ideas were then put into an organized and professional presentation that I pitched by myself in front of other Street Squad members, my manager, and the Assistant Director of Student Publications. The pitch went really well, and the Assistant Director was interested in the ideas my partner and I came up with. Our ideas might even be possibly implemented in the future.
Street Squad is giving me hands-on experience outside the classroom. I am gaining real world marketing and public relations experience through trial and error right here on campus. Through advertising and promoting companies in Mount Pleasant, I am expanding my comfort zone and challenging myself with every tabling event. I am so thankful for all of the opportunities CM Life is providing me, and I plan on moving up in the office and advancing my skills as I move forward with this organization.