In the spring semester of my sophomore year, I decided to join Pi Sigma Epsilon, the marketing and professional sales fraternity at Central Michigan University. I was initiated at the end of February and I have already experienced many of the benefits PSE has to offer. I have attended a professional sales networking night with business professionals, fundraised with my new member class to fund future sales competitions, attended weekly meetings to listen to numerous employer spotlights, learned how to dine with professionals at an etiquette dinner, cleaned up garbage on the side of Deerfield Road for Adopt-A-Road, volunteered at PSE’s annual Dart Tournament, attend my chapter’s formal, and network with my peers.
Even though I have not been a full-fledged member for a whole semester yet, I have had so many wonderful professional and fun experiences. The fraternity is valuable because I am further developing myself and stepping out of my comfort zone. For example, at meetings random members will be called on to stand in front of about 100 other members and give a sales pitch on a random object they are assigned. One time I was called up and had to try and sell Cabbage Patch Kid dolls to college students. It was difficult to come up with points off the top of my head, but it was a great way to push myself out of my comfort zone and do something I do not get the chance to every day.
I know I am ready to step up and take a leadership role in PSE; that is why I recently applied to become the Director of Public Relations. Next year, I plan on running for Vice President of Public Relations for the Zeta Nu chapter. I am passionate about sales and want to put as much effort and time into my fraternity as I can to get the most out from it. PSE really is helping me grow into a successful business professional.
All Leader Advancement Scholars are required to participate in a LEAD team every year. Last year my LEAD team was special events; this year it was Relay for Life. Relay for Life did not take place until March, so my team only had one meeting during first semester. As second semester rolled around, we still had not met again. I kept asking my friends on the team when we were meeting and no one had a clue. Finally, about a month before the event, I received an email from a young woman who works with the Leadership Institute. She told me that my original LEAD team captain stepped down and the position needed to be filled; a few scholars had been nominated by the Leadership Institute staff and I was one of them. Two other scholars and I took on the role as co-chairs for the Leadership Institute’s Relay for Life team.
Part of our duty was to fundraise prior to the event. The only money that had been raised was $10. We had a team goal of $1,000 and we had about a month to do it. We called a last minute meeting with the team and decided to have a table in the Bovee University Center later that week. We were going to hand out suckers for a dollar and ask people to join our Relay for Life team. The table was not a success. We were stumped and had to come up with a new plan. With time running out, we could not organize any large events. My co-chairs and I sent out many emails to keep our team updated and gave everyone individual fundraising goals.
When the event rolled around, we had people pie our team in the face for $2. If they did that, they also received free cookies. We were also selling extra Leadership Institute clothing from previous years. At the end of the night, our team had raised $1,713.01! We were all super excited that we exceeded our goal by $713.01 and were the 7th highest fundraising team at the event.
I really learned from this experience that leaders can come together in a short amount of time and still be effective. My co-chairs and team members were superstars and I am so proud of everyone who made the event a success.
My story does not just stop there. Through it all, the janitor came up to me and asked if we could pie him in the face in front of everyone. He offered to buy us real pies during his break instead of the whipped cream pies we were using. He told me it has been a dream of his since he was a little kid to receive a pie in the face while wearing nice clothes in front of a crowd to make them laugh. I told him we would make it happen and he came back after he was done with his shift. He walked up to our table, dressed up, carrying six pies. I began to tell the people on the track that they should watch as we pied the man. A few of the walkers even jumped in and grabbed a pie, including a cancer survivor that he asked to come pie him earlier in the day. After we finished, the man was so happy. He gave me a hug and told me I made one his dreams come true. I was filled with happiness that I not only helped raise money for cancer, but also helped a man fulfil one of his childhood dreams.
Banner from the Art Reach promotional event in the Bovee University Center
At the beginning of second semester, I was brought aboard the Street Squad team, which does marketing for the student-run newspaper, Central Michigan Life. My duties include brainstorming promotional ideas and events for CM Life’s clients, run tabling and promotional events, attend weekly meetings, create presentations to pitch ideas for clients, distribute newspapers around CMU’s campus, and represent a positive face for CM Life. My first pitch I created was for Buffalo Wild Wings with a partner. We came up with ideas to increase awareness of vegetarian options and discount wing nights at the restaurant. The ideas were then put into an organized and professional presentation that I pitched by myself in front of other Street Squad members, my manager, and the Assistant Director of Student Publications. The pitch went really well, and the Assistant Director was interested in the ideas my partner and I came up with. Our ideas might even be possibly implemented in the future.
Street Squad is giving me hands-on experience outside the classroom. I am gaining real world marketing and public relations experience through trial and error right here on campus. Through advertising and promoting companies in Mount Pleasant, I am expanding my comfort zone and challenging myself with every tabling event. I am so thankful for all of the opportunities CM Life is providing me, and I plan on moving up in the office and advancing my skills as I move forward with this organization.