In the spring semester of my sophomore year, I decided to join Pi Sigma Epsilon, the marketing and professional sales fraternity at Central Michigan University. I was initiated at the end of February and I have already experienced many of the benefits PSE has to offer. I have attended a professional sales networking night with business professionals, fundraised with my new member class to fund future sales competitions, attended weekly meetings to listen to numerous employer spotlights, learned how to dine with professionals at an etiquette dinner, cleaned up garbage on the side of Deerfield Road for Adopt-A-Road, volunteered at PSE’s annual Dart Tournament, attend my chapter’s formal, and network with my peers.
Even though I have not been a full-fledged member for a whole semester yet, I have had so many wonderful professional and fun experiences. The fraternity is valuable because I am further developing myself and stepping out of my comfort zone. For example, at meetings random members will be called on to stand in front of about 100 other members and give a sales pitch on a random object they are assigned. One time I was called up and had to try and sell Cabbage Patch Kid dolls to college students. It was difficult to come up with points off the top of my head, but it was a great way to push myself out of my comfort zone and do something I do not get the chance to every day.
I know I am ready to step up and take a leadership role in PSE; that is why I recently applied to become the Director of Public Relations. Next year, I plan on running for Vice President of Public Relations for the Zeta Nu chapter. I am passionate about sales and want to put as much effort and time into my fraternity as I can to get the most out from it. PSE really is helping me grow into a successful business professional.
Banner from the Art Reach promotional event in the Bovee University Center
At the beginning of second semester, I was brought aboard the Street Squad team, which does marketing for the student-run newspaper, Central Michigan Life. My duties include brainstorming promotional ideas and events for CM Life’s clients, run tabling and promotional events, attend weekly meetings, create presentations to pitch ideas for clients, distribute newspapers around CMU’s campus, and represent a positive face for CM Life. My first pitch I created was for Buffalo Wild Wings with a partner. We came up with ideas to increase awareness of vegetarian options and discount wing nights at the restaurant. The ideas were then put into an organized and professional presentation that I pitched by myself in front of other Street Squad members, my manager, and the Assistant Director of Student Publications. The pitch went really well, and the Assistant Director was interested in the ideas my partner and I came up with. Our ideas might even be possibly implemented in the future.
Street Squad is giving me hands-on experience outside the classroom. I am gaining real world marketing and public relations experience through trial and error right here on campus. Through advertising and promoting companies in Mount Pleasant, I am expanding my comfort zone and challenging myself with every tabling event. I am so thankful for all of the opportunities CM Life is providing me, and I plan on moving up in the office and advancing my skills as I move forward with this organization.