Simon Sinek is a speaker who talks about how great leaders inspire action on a TED Talk by explaining that people follow based on what the leader believes. He presents the Golden Circle which dissects the way leaders and companies think. The outer circle explains what products or ideas leaders or companies are trying to sell. The middle circle explains how the idea or product works. The inner circle explains the purpose and beliefs behind the action or creation of a product or idea. Most people work from the outer in, but those who are successful work from the inner out. Sinek enforces the idea that people do not buy what you do, but why you do it. People who are are successful sell to people who believe what they believe, and they hire those who are not just in it for the money.
Sinek uses an example of Apple, illustrating how they have the same resources as every other company, but they are so innovated and successful because they tell people why they sell their products first. Instead of pitching that they make computers that are easy to use, they demonstrate that they believe in challenging the status quo by making computers that are easy to use. I learned that if I want to be a good leader, I need to tell people why they should follow me. I need to state my beliefs first because that is what people truly care about. I was introduced to the Golden Circle in this TED Talk and I believe its values and think its content is important to know when aspiring to be a leader. I knew that we follow people because we want to, but I never understood why until now. It’s because we believe in not just what they believe, but why they believe what they do.
I am now going to be upfront with what I believe and my reason for initiating a plan in meetings and group work instead of saving my reasons for the conclusion. I think that stating beliefs is a real attention grabber and keeps people interested and following. Just like Sinek said, Martin Luther King Jr. wrote the “I have a dream speech, not I have a plan speech” I will tell those who look up to me why I have a vision, not just how I am going to get there. For example, I want to decrease the number of people who text while they drive. Simply saying how I am going to help get the numbers down is okay, but explaining that there are too many lives taken from an easy-to-fix issue is why people would want to get the numbers down. A quote by Sinek that I am going to leave you with that I thought was insightful was, “Those who lead inspire us.” We follow those who have beliefs are similar to ours.